Marketing

Dream, Vision, Mission and Purpose

• Identify new and emerging markets for export
• Identify your target customers as groups
• Identify your target customers geographically
• Apply the 80/20 rule 
• Understanding which customers to target

Communicate

• Design – good design or nice design
• Content - what you say
• Form - how you say it
• Techniques to increase response
• Being social
• Being found

Technology

• Identify the current tools in use at your organization
• Expand understating of what the leading edge companies are doing
• Formulate a plan to broaden marketing techniques using technology

AIDA vs IEEO

• Attention
• Interest
• Desire
• Action
• Interrupt
• Engage
• Educate
• Offer

The Money Tree

• From free to $1M plus sales
• Whitepapers and ebooks
• Lower the risk for prospects
• Build trust by giving away your expertise

Remember the 3W Formula

• WHAT am I selling?
• be clear express benefits
• WHO am I selling to
• know your customers
• WHY should they buy? 
• benefits & motivators

Cold calling as marketing.

Resellers, partners and Joint ventures.

Measure 

• why you need to measure your results and 
• how to measure – online and offline
• cost per click, per action, per sale
• Life time value