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Dream, Vision, Mission and Purpose.

Dream, Vision, Mission and Purpose

  • Identify new and emerging markets for export
  • Identify your target customers as groups
  • Identify your target customers geographically
  • Apply the 80/20 rule 
  • Understanding which customers to target


  • Design – good design or nice design
  • Content - what you say
  • Form - how you say it
  • Techniques to increase response
  • Being social
  • Being found


  • Identify the current tools in use at your organization
  • Expand understating of what the leading edge companies are doing
  • Formulate a plan to broaden marketing techniques using technology


  • Attention
  • Interest
  • Desire
  • Action
  • Interrupt
  • Engage
  • Educate
  • Offer

The Money Tree

  • From free to $1M plus sales
  • Whitepapers and ebooks
  • Lower the risk for prospects
  • Build trust by giving away your expertise

Remember the 3W Formula

  • WHAT am I selling?
  • be clear express benefits
  • WHO am I selling to
  • know your customers
  • WHY should they buy? 
  • benefits & motivators

Cold calling as marketing.

Resellers, partners and Joint ventures.


  • why you need to measure your results and 
  • how to measure – online and offline
  • cost per click, per action, per sale
  • Life time value

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