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Social Media Management

This workshop is a hands on approach to developing the skills to participate in each of the most popular online and social media platforms. Participants will become familiar with the interface and information flow of each, as well as develop a real strategy for them, as well as create real campaigns and products to help be present and make it easier for their customers to do business with them. Participants will learn about, and use many different tools that help report on how well they are doing online. We will explore and use tools to help them publish quickly, organize and save time to participate effectively.

Learning Objectives:

At the completion of this workshop, participants will be proficient in:

  • Listening and learning in the social media space
  • Understand how, and become familiar with each of the following internet and social media platforms:
  • Google, Ad-word, Content Network, Analytics, Google Places, Google Coupons
  • Facebook, your profile, business profiles, splash and capture pages, advertising
  • Linked In, your profile, Premium accounts, Company Pages, Product Pages, advertising
  • Twitter and Blogger, Wordpress, how to listen, participate and monetize
  • Your website, design, stickiness, ease of use, SEO, landing and squeeze pages
  • YouTube, your profile, videos, viral videos

Understand many other tools and platforms such as:

  • HootSuite, FourSquare, Flicker, SlideShare, Animoto…
  • mySpace, Digg, technorati… 
  • CRM, Infusionsoft, Salesforce, Act!...
  • and many more…

Create and test online presences in the following networks:

  • Google searches
  • Facebook
  • Linkedin
  • Twitter
  • Google+

Create content and a strategy to augment the content for Twitter, a company and/or a personal blog.

Understand and create lead capture methods on Facebook and a website.

Create a whitepaper and an outline for eBook to attract visitors and capture leads.

Create a video as well as an outline for a Viral Video.

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